From left, tour pros Peter Tomasulo, Kevin Chappell, Chris Kirk and John Mallinger all represent the Travis Mathew brand.
Golf clothing manufacturer Travis Mathew debuted with a simple goal: offer golfers a fresh take on classic designs that also perform well.
Four years later, the progressive men’s golf apparel line continues to thrive in a struggling economy. And the men behind the line are grateful.
So they’ve decided on another goal: to give back.
This year Travis Mathew has donated thousands of dollars to various charities. And as the company prospers, the giving continues.
“Our philosophy is that as Travis Mathew becomes more successful, we share the success with others,” says CEO Chris Rosaasen, who joined the Travis Mathew team soon after current chief operating officer Travis Brasher and PGA Tour professional John Mallinger launched the brand in 2007.
This year, Travis Mathew has donated $25,000 to PGA Tour player Bubba Watson’s junior golf tour and $50,000 to the Japan Relief Project.
The Seal Beach company also designed a golf shirt with messages scripted in Braille to benefit Jake Olson’s Out of Sight Faith organization. The company reached its goal of selling more than 1,000 shirts and donated $50,000 to Olson, a 13-year-old Huntington Beach teen with a love of golf who lost his sight as a result of cancer.
Also, a portion of sales from Watson’s limited-edition U.S. Open polo, designed by Travis Mathew, have gone to Birdies for the Brave, the military outreach initiative supported by the PGA Tour.
“We intend to keep this theme rolling right into 2012,” says Rosaasen.
While he is reluctant to share profit figures, Rosaasen says Travis Mathew is “doing just fine.” The clothing is now sold in Canada and there’s talk of launching a women’s line.
Meanwhile, Travis Mathew is staying true to defining a style that works both on and off the course. The company’s initial A World in Black & White line has segued into three fresh colorways each season.
This fall, Travis Mathew will offer a mixture of blues that vary from deep indigo blue to a light mist, a gradient of greens from spruce to ash, and a mixture of deep purple and lilac hues. The designs are drawn from everyday life — music, art, fashion, photography, film and sports.
“Inspiration comes from all the things that a Travis Mathew customer experiences in life,” says Rosaasen. “We keep things fresh by constantly searching for new and innovative fabrics along with cutting-edge designs.”
And the line’s flair is delivered with a sense of humor, such as the Make It Rain Jacket and the Stan the Man polo.
“When you get dressed it should be fun,” says Rosaasen. “Whether it’s in the design or just the name of the garment, we try to put a little extra into every piece that we make.”
This fall Travis Mathew added boxer shorts to its line of polos, T-shirts, shoes, sweaters, pants, shorts, jackets and accessories.
“In addition to these being high-performance undergarments, we also screenprinted an old-school golf ball washer on the front of them,” says Rosaasen. “Also, for 2011 all our bottoms have a tag on the inside of the zipper that says ‘Sorry for being awesome.’ ”
Travis Mathew owes much of its exposure to some recent wins on the professional circuit.
“We have had four winners wearing Travis Mathew on the PGA Tour this year,” says Rosaasen. “Bubba Watson (two wins), Aaron Baddeley and Chris Kirk.
Additionally, we have had six wins on the Nationwide Tour in the past 12 months. Kevin Chappell took home the title as low American at the U.S. Open and Travis Mathew supporter PatriCantlay was awarded low amateur honors at the Open.”
Rosaasen also credits special promotions and social media presence for its growing customer base.
“For the U.S. Open this year we did a design-a-shirt contest where we flew the winner and a guest to the U.S. Open to see their design in action,” says Rosaasen. “We are currently running a promo where we are going to give our famous VW bus away when Bubba and Travis Mathew hit a certain amount of Twitter followers.
For more information on Travis Mathew golf apparel, visit travismathew.com.