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 Brenner grew up, and so did his taste for quality clothing. In fact, he hopes to change the way men and women look and feel on the course. And, judging by the buzz at the PGA Merchandise Show in Las Vegas in September, Brenner has a good chance at making a fashion statement. Rosso, a golf apparel company in Huntington Beach, opened in 2005 on the heels of its ready-to-wear women’s line and has received nothing but positive feedback at industry golf shows. The line debuted with 104 pieces, half in the men’s line and half in the women’s. Behind the contemporary collection is Brenner’s wife, Christina, a clothing designer with almost a decade of experience designing swimwear, and Roberto Verde, a China-based product development and manufacturing specialist. Brenner serves as the director of sales. “The line is edgy,” Brenner said. “It’s ideal for players ages 28 to 42 who are fashion forward and sophisticated, and who understand function when it comes to golf apparel.” Growing up in Los Angeles, Brenner played at Rolling Hills, Hillcrest and Bel-Air country clubs. As a junior member of the PGA he taught at Woodland Hills Country Club before he put away his clubs and pursued his family clothing business: private label women’s swimwear. Brenner and his wife worked in the industry until that fateful day of shopping two years ago. “Christina and I realized that fashionable golf clothing, especially for women, is so limited,” he said. “So we decided to do something about it.” There was no mistaking their confidence. They know design, they keep up on trends at Italy’s largest textile shows twice a year and they both love to play golf. Within 12 months, a business plan was hatched. “We wanted to create a brand with the same lifestyle as Italian luxury lines,” Brenner said. “So we developed a line we call Rosso, which means red in Italian. Ferrari red was the concept and idea in mind for the golf sport division. When you look at a Ferrari you see the exquisite detail and specialized options. The same concept applies to Rosso.” The result of their drive and product knowledge is a collection Brenner describes as an Italian lifestyle brand. “We’ve taken European styling and tailored it to the American market,” he said. “We use the highest quality performance fabric and a high level of styling — it’s affordable luxury.” The fabric stands up to multiple washings, is form fitting and flattering without being restrictive and the colors are refreshing. Look closely at the belt buckles and you’ll find a similar plaid pattern on the collar of the men’s short-sleeve jacket. The women’s Catalina jacket looks well matched with the Barbados pants, not just because they’re both white, but because they share similar piping details. While the line currently has just a handful of pieces, most items are available in a choice of colors including white, pumpkin orange and cranberry red. The majority of pieces are solid colors, with a few double-mercerized cotton pique polos featuring pin striping. From the jackets and pants to the cashmere sweaters and polo shirts, it’s the details, Christina said, that make this line easy to wear on the course or out on the town with friends. For more information, visit www.rossointl.com. |
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