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GOLF RESOURCE GUIDE:
Founders Note
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 Initially, we thought about devoting our monthly column to a list of the 25 things we love most about the area. It wouldn’t have been hard to come up with the list — we could name twice that many golf courses just off the top of our heads. But the more we thought about it, we realized that we could sum up our feelings in just two words. And we’ll get to those two words in a minute. But, first, a number: 13. That’s the number of years that we’ve been publishing this magazine. It began as a 32-page book created in a spare bedroom of a home in Brea and was called Orange County Golf. And while we were determined to make a go of it, we really didn’t have any idea of what to expect. But, with the support of friends and associates, we got the first magazine out. In 1998, we launched a second magazine, San Diego County Golf, followed the next year by Los Angeles County Golf. In 2005, we combined the three magazines into one newly named book, Southland Golf, and with a major redesign felt we’d finally created the magazine that we’d envisioned from those earliest days. We’ve created Southern California’s top regional golf magazine and feel confident that it belongs in any list of top regional golf publications in the country. We will continue to build on our successful past by producing the most comprehensive account of Southern California golf in the industry. That’s not to say we’re oblivious to the bleak economic climate that businesses and individuals are feeling these days. The turbulent national and local economy, along with the rise of new media, is challenging newspaper and magazine publishers in ways that were unimaginable when we started. Over the course of our history, we have established long and fruitful relationships with golf course operators, club manufacturers, small businesses and major corporations. And the golf course industry in the Coachella Valley has been a huge part of our success. We’ve met and talked to hundreds of people from the area in our time. We’ve played the golf courses, stayed in the hotels and resorts, ate in the restaurants, and spent a lot of time there on business trips that were always pleasurable. We fully expect our relationship with the Coachella Valley to continue for many, many years. But after 13 years, we thought it was finally time to express something to the people and businesses who have supported us — as well as the personalities, entities and events we’ve covered during that time, for as important as the bottom-line may be, a magazine isn’t much of a magazine with great copy to interest readers. And that expression can really be boiled down to two words: Thank you. |
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