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GOLF RESOURCE GUIDE:
Founders' Note
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 Rob Lyon (left) and Eric Marson are the founders of Southland Golf (PHOTO: Challenge Roddie). There’s a lot of technical information when it comes to new clubs. Inverted cone technology, moveable weight technology, moment of inertia, soft elastomers, and spin milling are just a few of the terms that thoroughly confuse us. But all technical jargon aside, we couldn’t be more thrilled with how far equipment technology has come since we first took up the game. That’s because we’ve never hit the ball farther, straighter or more solid on a consistent basis. And it’s not because we’re working hard on our games. We’re closer to 50 than 40 these days, and our bodies have, ahem, matured over the past 20 years. We can’t run as fast, work out as hard or stretch like we used to. And we never seem to have enough time to practice. Yet we’re both hitting the ball 30 yards farther than we did in our mid-20s, and our scores, while not dramatically improving, aren’t getting worse. We can’t attribute this to our physical condition or practice habits. Which leaves one explanation: We’re reveling in the technological innovations that have revolutionized golf. Sure, a club is just a hunk of metal and rubber. We know that it’s just a tool. We know that the person who swings the club has more to do with what happens in a golf shot than the club they’re swinging. But we also know that the tools we’re using are more refined, precise and powerful, which has made golf less frustrating and more exhilarating. We love the traditions of the game. We love the classic courses, the rich history and the storied ritual. We think of ourselves as purists in that respect. But we’re certainly not purists in the sense that we think a golf course should be some fierce beast that we need to attack and that we should feel lucky after a round even to be in an upright position. Golf has been too hard for too long. It’s a big reason why people drop the game or never pick it up in the first place. We think the game is supposed to be fun and an enjoyable way to spend the day. And if a new driver helps you hit the ball farther, or a new hybrid helps you get out of trouble more easily, or a new spin-milled wedge miraculously improves your short game, we’re all for it. |
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