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 Tiger Woods should return now in order to limit any more damage to his image (PHOTO: Eddie Meeks). Unfortunately, Woods has damaged the sculpted image he worked so hard to create — on and off the course. The world he held in his hand is now turning against him because of his admitted infidelity. It’s impossible to know what any of us would do if we had to stand in another man’s shoes. I’d like to think I would have made better choices, but they weren’t my choices to make. Nobody really knows what they would do if presented with the same set of circumstances. Since Woods has seemingly gone into hiding, the golf world is left guessing as to what the future holds for the Cypress native. The actions of a professional golfer have never led me to play more or less golf, but there have been a couple of moments that made me a little more eager to get to the course. Jack Nicklaus’ performance at the 1986 Masters had me fired up for weeks. Tom Watson at the British Open last summer was pretty inspiring. John Daly’s drunken antics never made me want to play less. And Woods’ failure to live up to his marital vows is not going to affect the amount of golf I play, and I doubt it’s going to affect you either. Equipment is another area where Woods’ impact likely won’t be felt. He single-handedly put a Nike Golf product line on the map. Are you going to stop buying Nike apparel or swinging their clubs because Woods was a bad husband? Ultimately, equipment comes down to performance, and if you like the product and can afford it, you’re likely to buy it. Television ratings are another story, however. I’m not a huge fan of golf on television, but I will watch Woods. No offense to either man’s family, but there are other things I’d rather do than watch Lucas Glover battle Joe Durant for the title in Greensboro. Ratings for tournaments not involving Woods suffer more than a 50-percent drop in viewership. The cascading effect could lead to fewer advertisers, sponsors and less lucrative purses. If golf tournaments start to go away and television cuts back on coverage, a sizable loss of jobs and charitable donations also will follow. And that’s a big deal. With the country at war and unemployment out of sight, the transgressions of Woods are trivial, but I’m a parent and I hope he can salvage a meaningful relationship with his children. Golf fans will forgive Woods the first time he does something amazing with a club in his hands. Others may never be able to forgive him no matter what he does. If Woods intends to retain his place as the leader of the golf world, the only thing he can do is get back out there. He needs to play. We need him to play. After all, it’s what he does better than anyone else. |
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