Cobra Golf’s S3 driver has an elliptically shaped face intended to maximize forgiveness and ball speed.
What it is: It would be nice to hit the center of the face on your driver every time, but if you’re one of the 99.9 percent of golfers who doesn’t, Cobra Golf thinks its new E9 Face Technology can help.
Loads of data showed that the most typical range of off-center driver hits occurred diagonally from the high toe to the low heel. So, Cobra’s new S3 and S3 Max drivers boast an elliptical “Sweet Zone” pattern that differs from the more traditionally smaller circular sweet spot.
The S3’s face is taller to accommodate the uniquely shaped hitting area, and the perimeter of the face has been beveled in an effort to also optimize thickness elliptically, consequently enhancing ball speed.
“It’s really the next generation of our face design,” said Tom Preece, Cobra Golf’s vice president of research and development. “It doesn’t do you a lot of good to have the driver face optimized in the low toe or the high heel. It should be optimized really where you’re most likely to miss the center of the clubface.”
What it does: Assuming hitting the center of the sweet spot produces 100 percent ball speed potential,
Preece and his team analyzed the S3 and determined the area that produced at least 99.7 percent of that potential was 30 percent larger than the previous S2 driver.
“The engineers and the R&D geeks get pretty excited about that. That’s a pretty significant advancement,” Preece said.
What’s next: Preece added, “The guys in my group come to work every day passionate about golf. I’m very optimistic that we’re going to continue to innovate and make golf more fun.”