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Equipment

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‘On’ to something

With its ONOFF brand of clubs, Daiwa is forging ahead in the U.S. market.

BY AL PETERSENPublished: April, 2009

Daiwa has had an on-again, off-again relationship with U.S. golfers. But the company, which temporarily left the market here in the late 1990s to concentrate on its business in Asia, is back on the U.S. scene with its ONOFF club line.

The ONOFF philosophy represents the golfer who enjoys playing by managing his golf life, business life and private life. The clubs are for those who aspire to a sophisticated lifestyle.

The line, which is available in woods, irons and wedges, was developed in 2002 with golfers of all skill levels in mind.

The driver line features clubs with a low center of gravity and a thin titanium crown to provide a lower spin rate and higher trajectory. The lower part of the clubface is reinforced by rib construction, which shifts the zone of initial velocity to the sweet spot.

 The ONOFF iron models are designed with an L-cup face that is enlarged to improve performance. The groove around the edge of the clubface increases the design’s high-repulsion performance, and tungsten weighting is used to support a lower center of gravity, which results in a higher launch angle.

The MP-508D shafts on the company’s woods are made of a high-density graphite material that combines power and low elasticity.

The MP-508I shafts on the irons have tungsten powder in the tip, which improves feel and cuts down on unnecessary vibrations while striking the ball.

The technology results in a product that looks good, performs well and provides forgiveness.

For more information: Call (562) 623-6737 or visit onoff-golf.com.