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 “Everybody uses the same Department of Defense satellites in their GPS systems,” said Terry Hong, president of Altex Corp., the Irvine-based distributor of Sonocaddie, which Hong describes as the first full-color golf GPS system. “They’re all accurate within about a yard,” he said about all GPS products. “The only real difference is the interface, how a person uses the device.” In that regard, Hong said, his company’s devices are “top-of-the-line.” “We like to think of ourselves as the Mac of hand-held GPS devices,” he said. Sonocaddie, which launched in Taiwan three years ago, offers two models: the V300 ($399), which includes full-color graphics; and the XV2 ($199), a black-and-white model. A third model is scheduled to come out this winter. “Ours look like the yardage guide you’d buy in a pro shop,” Hong said. “The colors are brighter and the screen is the same kind used by the iPhone and Nokia mobile phones. That sets us apart.” Another feature of the V300 is its game analysis, which keeps track of the number of fairways hit and other statistics. Additionally, scores and statistics for up to 100 rounds can be stored. Hong said the best aspect of any GPS device is that it can help lower scores by giving accurate distances, but it can also increase enjoyment by expediting pace of play. “You don’t have to worry about hunting for a sprinkler head or a yardage marker, or spending too much time worrying about what club to use,” Hong said. For more information, visit sonocaddie.com. |
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