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 CARLSBAD—In a move that is certain to produce more than a few snickers, but that could turn out to be a stroke of marketing genius, TaylorMade Golf recently unveiled a new product line of metal woods, rescue clubs, irons and other products under the name RocketBallz. The designation originated as an impromptu jagged scrawl on the metal sole of a prototype rescue club, but it caught the fancy of TaylorMade’s tech types, who saw it as whimsical, memorable and evocative of the line’s selling points: increased ball speed and distance. Also, when the long-hitting pro Dustin Johnson tested the prototype rescue, he repeatedly described the results as “like a rocket,” according to TaylorMade officials. The RocketBallz irons also are being touted for their ability to launch the ball high and far, using “trampoline” technology similar to that employed in TaylorMade’s metal woods, which also are said to provide better control and feel. The RocketBallz clubs are less expensive than TaylorMade’s top-of-the-line R11S line, which has been updated for 2012 (the RocketBallz driver, for example, will sell for $299, while the R11S will cost $499). However, TaylorMade officials say that Camilo Villegas and Jason Day, among others, are expected to play the RocketBallz driver on the PGA Tour in 2012. As arresting as the entire RocketBallz logo is (in green, with the now-familiar white livery on the top of the metal woods), TaylorMade doesn’t apply it everywhere. On clubs, balls, clothing, bags, hats and a variety of accessories, expect to see it also represented as a stylized RBZ. |
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RSS SubscribeReaders Feedback:
love taylor made, would like to hit this driver and irons
| Comment at 12/15/2011 |
I don't like the name but would check the clubs and balls out. Rocket would have been good enough without the Ballz.
| Comment at 12/15/2011 |
I wish Taylor Made would let their last model be out a little longer before they
started with a new one. Seems like every 6 months they come with a new club.
| Comment at 12/19/2011 |
Looking forward to the opportunity to try these clubs. Looking to replace my older Taylormade hybrids and my irons this next spring.
| Comment at 12/21/2011 |
for that price what kind of shaft comes on it? it probably needs a up graded shaft i would assume
| Comment at 12/29/2011 |
I regret that I don't play golf but my son in law who lives in wisconsin does, maybe this would make a nice addition to this weapon tree on the range
| Comment at 1/22/2012 |
