The 2012 Humana Challenge golf tournament in La Quinta, Calif., was recently named Sports Event of the Year by Street & Smith Publications SportsBusiness Journal and SportsBusiness Daily.
“We are greatly honored to receive such an award and we are very humbled to accept this honor,” said Humana Challenge Tournament Chairman Larry Thiel in a prepared statement. “When you look at the quality and stature of the nominees here, it simply magnifies the level of this achievement for our event.
The Humana Challenge, in partnership with the Clinton Foundation, staged the tournament Jan. 16-22. Former President William J. Clinton was on hand throughout the week.
The tournament was the only golf event entered in the category and beat out the 2011 Carrier Classic college basketball game (North Carolina vs. Michigan State), the 2011 NBA Finals between the Dallas Mavericks and Miami Heat, Super Bowl XLVI (New England vs. the New York Giants).
The Sports Business Awards salutes outstanding achievements in sports business from March 1, 2011 to Feb. 29, 2012.
“Winning ‘Sports Event of the Year’ is an unbelievable honor for the Humana Challenge,” said Mike McCallister, Humana Chairman and CEO in a statement. “It really speaks to the commitment of our partners and the Coachella Valley community in making this event successful.”
The Humana Challenge, a four-round, 72-hole event, honors and celebrates the legacy of Bob Hope with the Bob Hope Memorial Trophy, won for the first time by 2012 champion Mark Wilson.
Humana Inc., based in Louisville, Ky., offers a wide range of insurance products and health and wellness services.