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It's official — the 51-year relationship between Buick and the PGA Tour is over, a severed tie that spells the end of the auto manufacturer’s affiliation with the Buick Invitational at Torrey Pines Golf Course in La Jolla. Due to the recent government take-over of General Motors and its ensuing restructuring, all business relations — including sponsorship and promotional activities — between Buick and the PGA Tour have been removed, it was announced Tuesday. As of right now, sponsorship for what used to be the Buick Invitational is uncertain. The Century Club, the San Diego organization that runs the PGA Tour event at Torrey Pines, is optimistic about finding a new sponsor for the tournament. "The Century Club will continue to work closely with the PGA Tour to find the best partner for our Torrey Pines tournament,” Thomas V. Wornham, president and general chairman of The Century Club, said in a statement. “Since the potential for changes at GM were first discussed, we began exploring options and have had very productive discussions with several outstanding prospective sponsors. The pace of these discussions will now accelerate with the continued support of the Tour.” Added Wornham: “San Diego is one of the most popular stops on the Tour for Tour players and their families because of its wide array of attractions and strong tourism industry. The Century Club has a strong history of tradition of dedication to the tournament and its members and some 1,200 volunteers a year have been putting on since 1961 what the Tour has recognized as one of the finest tournaments in the country.” The PGA Tour has had an event in the San Diego area since 1927, though it wasn't played annually until 1952. The tournament has been sponsored by Buick since 1992 and is a staple of the PGA Tour's West Coast Swing. Wornham said the tournament generates about $30 million annually for the San Diego region. The end of the PGA Tour’s relationship with Buick also signaled the end of the Buick Open, which was played for the final time last weekend at Warwick Hills Country Club in Grand Blanc, Mich. An announcement is expected on Wednesday to discuss plans for a replacement date for the Buick Open on next year's PGA Tour schedule. Early reports indicate the event may be played at The Greenbrier in West Virginia. All told, removal of the event means a $10 million or more drop in revenue for surrounding businesses. In addition, local charities will also take a large hit, since they have received over $10 million from the Open's charitable contributions over the years. |
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