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 PGA professional Alan Ochiai (left) teaches at a Play Golf America event. (PHOTO:Southern California PGA)  An estimated 31 million people in the United States haven’t stepped on a tee box recently or ever. Play Golf America has a golf bug for every one of them — and a plan to expose them to the game.Launched in 2004 by The PGA of America, PGA Tour, LPGA Tour and the USGA, Play Golf America is a campaign that encourages people to play, to improve and to partake more often. “We’re lucky in Southern California,” said Nikki Gatch, assistant executive director and foundation director for the Southern California PGA, “in that we can play year-round and that we have so many facilities.” Yet Southland golfers can be distracted by all of the other activities available to them. Events such as Play Golf America Days, Gatch said, offer a fun, free and family-oriented way to recapture their attention. Since 2006, the SCPGA’s Play Golf America Days have hosted more than 3,000 participants. This year’s play day is Sunday, April 19, from 9 a.m. to 3 p.m. at Industry Hills Golf Club at Pacific Palms Resort in the City of Industry. Paul Devine is co-chairman of the SCPGA’s Play Golf America Committee and director of instruction at The Golf Academy at Pacific Palms. He also is hosting the April 19 event. “Play Golf America Days are a great way for people to check out the game without any fear,” Devine said, noting that the range or golf course can be intimidating for first-timers. To show people how fun golf can be, Devine has planned a number of games, contests and activities. More than 20 PGA professionals will be available to give pointers, and equipment manufacturers will have products on hand for people to try. Play Golf America was formed to address the plateau in the number of avid golfers in the United States and their diminishing rounds per year. Now the promotions, activities and advertising mustered by the campaign are being directed toward increasing interest during a nervous economy. In addition to monthly promotions through the spring and summer, Play Golf America offers year-round opportunities to fall in love with the sport. New for 2009 is a program called Get Golf Ready. Aimed at adults, the series of five introductory lessons in a small group setting features discussions of the rules, etiquette, history and values, as well as significant on-course learning opportunities. The program typically costs $99, although fees may vary depending on the facility. In a move to encourage families and youth to play the game, the PGA and U.S. Kids Golf partnered to launch the PGA Family Course Program in 2007. The program creates a “short course” experience within existing courses, making golf more fun and accessible to golfers of any age or ability. Among courses participating are Aliso Viejo Golf Club in Aliso Viejo; Champions Club at The Retreat and Eagle Glen Golf Club in Corona; Carlsbad Golf Center in Carlsbad; The Santaluz Club in San Diego; and the SCGA Golf Course in Murrieta. For more information and to locate participating professionals and facilities in Southern California, visit playgolfamerica.com. Play Golf America promotions in the region include: April 19 Play Golf America Free Day The event is geared toward hooking new and returning golfers on the game. Industry Hills Golf Club at Pacific Palms Resort in the City of Industry, 9 a.m.-3 p.m. Admission is free. Register at playgolfamerica.com or by calling (951) 845-4653. April Free Fitting and Trade-Up Month PGA professionals will provide 15-minute fitting sessions to determine your best equipment choices. May Free Lesson Month PGA professionals are offering 10-minute lessons during the month. June Women’s Golf Month Courses will make their facilities more female friendly with complimentary golf instruction for players at least 14 years of age. July Family Golf Month Facilities will offer low-cost family clinics and play days, as well as Kids Play Free promotions. A Bring Your Kids to the Range promotion will offer specials on balls as well as clinics and other events. July 6-12 Take Your Daughter to the Course Week Courses will offer free clinics for girls and complementary green fees to young women accompanied by a paying adult. Sept. 4-7 Patriot Golf Day Courses will request donations to benefit the Folds of Honor Foundation, which provides educational scholarships for families of veterans disabled or killed in the line of duty. Visit foldsofhonor.org. |
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