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The Skins Game, long one of professional golf’s most prominent “silly season” events, has been postponed for 2009 due to tournament’s inability to secure a title sponsor. Traditionally held in the Coachella Valley during Thanksgiving Weekend, the 18-hole, four-person event is going on a one-year hiatus with no guarantee that it will return in 2010. It has been held at the remodeled Indian Wells Golf Resort each of the last two years. IMG, which manages the Skins Game, had been trying to extend the title-sponsorship contract with Korean-based electronics company LG. “We did another pass through the market place and couldn’t find a title sponsor,” Mark Steinberg told the Associated Press. Steinberg, the head of IMG’s golf division, is aware of what the tournament has meant to the region and national golf audiences. The Skins Game, held every year since 1983, has traditionally brought together four of the biggest stars in golf for a chance to win $1 million in skins as well as other prizes. “We’re going to try hard,” Steinberg said of IMG’s efforts to land a title sponsor. “There’s so much history and tradition with this event.” |
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| Comment at 11/24/2009 |