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Last year was tough for charity golf tournaments, with rounds down nearly 40 percent by some estimates. But when the going gets tough, the tough must get creative. Here are some tips to make your event more successful. SAFETY IN NUMBERS The success of a charity golf tournament is proportional to the length and breadth of the Rolodex of your committee. The larger the committee, the more robust their professional and personal contacts, and the greater success the tournament will achieve. BE REASONABLE Golf courses need your business and might be willing to negotiate a rate and lower the minimum number of golfers you must guarantee. But don’t grind the price to the nub because service will likely suffer on tournament day. TIMING IS EVERYTHING April, May, September and October are prime times for events. But since there’s less demand in March or November, there’s usually more wiggle room in the pricing during those months. July and August also are great months to make deals — as long as the field can take the heat. TURN NEGATIVES INTO POSITIVES If your event is in July or August, make sure there is water at every hole, and have a volunteer handing out cold towels every other hole. Hand out personal fans as tee gifts, and if the club has a pool, hold the banquet poolside and tell everyone to bring a bathing suit. THINK OUTSIDE THE BOX Design your event around a Hawaiian theme, with women in grass skirts handing out cold drinks on one hole and hula dancers handing out leis on another. You could even have a hula dancer produce a deck of cards, and whoever chooses the lowest card must tee off wearing a grass skirt. After golf, have your banquet outdoors with tiki torches. Serve roast pork. Hire a steel drum player. The possibilities are endless. EXECUTE THE PLAN A charity tournament is divided into three areas: registration, golf and the banquet. Long lines in the morning, a six-hour round or boring festivities are definite no-nos. Understand the logistics of your golf tournament and make sure your staff and volunteers understand what they need to do. HAVE A SILLY HOLE One event recently had a hole patterned after the “Survivor” TV show. When the group teed off on a par 5, they voted someone off their team. After the next shot, they did it again, and after the approach shot they voted the third member of the foursome off their team. The “survivor” then had to finish the hole alone and the score he recorded was the team’s score. Everyone loved it. BE PROFESSIONAL Your funny Uncle Joe may be the life of the party, but does he know how to move a program along? Work with an emcee who does and your banquet will be a hit. PACKAGE DEAL You wouldn’t show up at somebody’s house for a dinner party without a gift, right? Show your appreciation for your players by giving them gifts worth at least 10 percent of the entry fee. Be creative, as most golfers have plenty of hats and shirts. There are lots of good products out there at reasonable prices, including custom gloves. HAVE FUN When people have fun, they spend more money. And if they have fun, chances are they’ll be back next year. |
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