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Published: May, 2008

Greg Villeneuve

The VP of golf operations and development has successfully carried his early passion for the game into his professional life.

Greg Villeneuve started in the golf business in 1990 and became a PGA professional in 1997.

The vice president of golf operations and development for Montage Hotels and Resorts in Laguna Beach started playing golf when he was 9 as a fun activity to do with his dad. It was during that time that he developed a passion for the game and learned that the principles in golf can be instrumental tools in life.

What was the first thing that attracted you to the game?
The challenge. I've always been very competitive and golf presents a challenge that never goes away or is ever mastered, and you can enjoy it at any age.

What's the most challenging aspect of the industry these days?
The economy is a major challenge to our industry and we have to take the steps necessary to battle through it. These challenges can be overcome and facilities can be successful during this downturn if they don't lose sight of the basics of our business - product and service.

What's your greatest achievement in golf?
In 2003 I was named Southern California Section Merchandiser of the Year, then was fortunate enough the following year to be named National PGA Merchandiser of the Year. Being recognized by your peers for these prestigious awards is an honor I share with the talented individuals who I work with who were instrumental in assisting me in these accolades.

What advice do you have for golfers who are considering becoming a PGA professional?
Make sure you have goals and know what it will take to accomplish those goals. Golf is a very competitive industry and you have to have a strong commitment to your responsibilities.

What do you enjoy most about the game?
I would have to say the people you come in contact with and the relationships you make along the way. Golf is such a people business and I believe it is important not to lose sight of that.

What's your personal motto on the course?
To carry myself in a professional manner regardless of how I'm playing or the score I'm shooting. Being a PGA professional is a great honor and one that I take great pride in.  

Including yourself, who would make up your ultimate foursome?
I would have to say the ultimate foursome would be Arnold Palmer, Ben Hogan and Bobby Jones at Augusta National.  

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