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 • A congregation point around the 14th green with interactive golf activities and a food court, ideally with brands Southern Californians are familiar with. Quotable: “Riviera is an easy course to walk, but we want to have a central place where people can come and meet and they know exactly where they’re going to meet.” • More bleacher seating around certain holes, most notably Nos. 10, 14 and 16, as well as the driving range. Quotable: “We’re going to try to let the fans get a little bit closer to the players. The 10th hole is a remarkable hole because players can drive it — we want bleachers around so people can watch.” • Formation of the Legends Committee, a new sponsorship program for local businesses. Quotable: “We’re going to try to get the best of Los Angeles who truly want to do something for the city. We’d like to have 100 [organizations].” • More available valet parking. Quotable: “We think we’ve solved it a little bit, and we’re trying to do more.” • A free concert for fans and sponsors during tournament week. Quotable: “This city has given me so much, and it’s time I give back.” (Pictured: The ninth hole at Riviera, with the iconic clubhouse in the background) ALSO SEE: Straight shooter: West passionate about helping L.A. in new role Behind-the-scenes video with West at Riviera Country Club A closer look at West the basketball player and West the golfer |
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