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On The Job
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 Brent Boznanski has worked for minor league baseball teams (PHOTO: Eddie Meeks). Brent Boznanski’s love of sports and golf has led him to many places and down a number of paths. The general manager at Coyote Hills Golf Course held the same position at Meadowlark Golf Club in Huntington Beach and Rancho San Joaquin Golf Course in Irvine before being hired by the Fullerton facility in October 2007. Prior to his employment in the golf industry, Boznanski spent 11 years working for minor league baseball affiliates of the Angels, Colorado Rockies and Pittsburgh Pirates. He now puts those experiences to work for him in the Southland, where he also is president of Orange County: California’s Golf Coast. Explain what Orange County: California’s Golf Coast is all about. It’s a collective partnership of some of the top public daily-fee courses that have banded together to promote Orange County as a premier golf destination. In conjunction with our luxury hotels, exclusive shopping and regional media partners, Orange County: California’s Golf Coast strives to showcase the great golf options available for visitors and local residents. All eight courses share the same vision and cooperative spirit of working together to benefit and grow golf in Orange County. In what ways is the Golf Coast reaching out to golfers who are playing fewer rounds because of less discretionary income? Our 2010 OC Golf Trail card offers 30 percent to 50 percent discounts at our eight courses — Aliso Creek, Anaheim Hills, Black Gold, Coyote Hills, Monarch Beach, San Juan Hills, Strawberry Farms and Tustin Ranch. The Golf Coast was founded at a time when the golf industry was doing very well. How has it weathered the economic turbulence of the past year? As an organization, we’re as strong as we’ve been in quite some time. The best example is the addition of Anaheim Hills Golf Course to our group for 2010. Despite the changing and challenging times, we also have grown our OC Tourism Golf Classic and OC Junior Golf Championship, which is held the third week of this month. We’re proud to be a growing organization and a vibrant leader in the golf community. What do you hope to bring to the Golf Coast as president? I hope to honor and continue the 12-year heritage by continuing our long-term objectives of growth and exposure for the Orange County golf marketplace. Exciting challenges include staying tuned in to and taking advantage of the changing electronic media and communication in the marketplace as well as working on the growth of the OC Golf Coast Foundation, which is designed to introduce golf and the values it represents to the youth of Orange County through school programs. Do you have any tips on how golfers can find the right high-end, daily-fee course? Southland golfers are spoiled to have so many great options. First, decide what is important to you — service, layout, location, challenge, course conditions, etc. Then, try several based on that criteria. Most high-end, daily-fee golfers have a home course they regularly play and rotate in other similar-quality courses to experience the entire spectrum. Are golf course managers apprehensive about the coming year, excited about potential growth, or in a wait-and-see mode? From what I hear, most courses and managers are cautiously optimistic about the next year or two. Golfers are still playing, but they’re looking for value in their golf experience. Courses are responding by working on ways to attract more golfers. More value through membership programs, focusing on pace of play and creating more opportunities for pre-work and post-work rounds are a few of the ways this is being done. |
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