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 “Better lucky than good,” said the Burbank native, who started playing golf when he was 12 and once shot a 6-under 65 at nearby De Bell Golf Course. “I played there every day. I was the cart boy, I picked up balls on the range, I did everything,” said Morris, 43, who now lives in Tustin with his wife and three children and carries an 8 handicap. Still, he admits that playing great golf is “not that important anymore.” We understand. He’s got a company to run, after all. Here are five products he thinks revolutionized the game: Titleist Pro V1. Never has a golf ball had that much market share. Initially, it was tour success that drove sales, but the technology is so phenomenal that it took off after people put it into play. I’ve never seen that kind of popularity. I live on a golf course and I find more Pro V1s in my yard than any other ball. Callaway Big Bertha woods. They were the first oversized metal woods. Because they were forgiving, they just made the game more fun and interesting. Odyssey Two-Ball putter. Annika Sorenstam won early with it, and because of her success there was high demand. One of the reasons why is that it’s really easy to line up. It was our top-selling model for two years. Soft spikes. We don’t even sell metal-spiked shoes anymore. Soft spikes are comfortable, they’re not as loud on cart paths, and they don’t lose their grip. It’s funny because initially some courses had problems with them, but now they’re mandatory. Sun Mountain Eclipse golf bag. It was the first stand bag. Before the Eclipse, stands were sold separately. Now more than half the bags we sell are stand bags. |
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