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On the Job

Untitled Page

Tom Fisher

The head professional at TaylorMade Performance Labs has the latest technology at his disposal to put your swing in proper motion.

BY ELI MILLERPublished: February, 2009

Tom Fisher (left) helps golfers with their swings and equipment (Photo: Eddie Meeks).
Tom Fisher once aspired to be a touring professional. But a successful tenure as a teacher and clubfitter at The Belfry in England led him to his current role — head professional for TaylorMade Performance Labs, which just opened a location at the JW Marriott Desert Springs Resort & Spa in Palm Desert.

Says Fisher of his situation: “I wouldn’t change it for the world.”

What do you do?
I do fittings and swing analysis for our customers. I also oversee all of TaylorMade’s other labs worldwide to make sure the operations are running smoothly.

Explain the TaylorMade Performance Lab system.
We use motion-capture cameras to analyze the golfer. We don’t just look at the club, we also look at the body and how that’s affecting the club. We use a holistic approach ... and make sure the client leaves with a clear understanding of what happened and what’s going on.

What do you like most about your job?
The fact that I’m involved in golf and a system that’s one-of-a-kind and has a huge amount of potential. It’s exciting to be part of the team that’s bringing this to the forefront. And I like helping customers — when they leave, it’s satisfying and rewarding that we’ve completely changed their games.

What are some of the biggest challenges you face?
Everyone faces a challenge with the economy right now. Plus, getting the clients to understand what they truly need rather than what they think need is sometimes a bit of a hurdle.

What have been the keys to your success?
Love of the game. Everyone has their ups and downs, but just the fact that I love the game helps me keep pushing on. Also, being at The Belfry was a big springboard for me. I met a lot of influential people there that I know very well, and that opened a lot of doors for me. When I meet someone, I try to keep the avenues of communication open. You never know what can happen.

Any advice for people trying to be successful in the golf industry?
Be patient and keep wanting to learn, and good things will happen. Always keep reading and educating yourself about the golf swing and new clubs and shafts.

How’s your golf game?
My handicap right now is +1. I would like to play more, of course, but sometimes it’s difficult.

Ever use the TaylorMade Performance Lab equipment for your own game?
Certainly. I was having a tough time with my driving recently. When I have an opportunity during the day I’ll pop myself in the suit and have a look. It gives me direct feedback and tells me what’s going on at impact and then I can work backwards from there. I use it for my putting as well.

Do you have a motto on the course?
Play within yourself and don’t always try to be a hero. You’ll score a lot better that way.

Have any treasured golf possessions?
One is the ball from my only hole-in-one, which came when I was 14 at Sickleholme Golf Club. The other is a nickel heel-to-toe Cleveland putter that I used for about a year as a junior. It took me a long time to grow so I never hit the ball that far, but I could chip and putt. The putter reminds me of my favorite golfer at that time — Corey Pavin. No matter how poorly he was playing, he always made a score, and that’s how I looked at myself.




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