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"Everyone has his own choking level, a level at which he fails to play his normal golf. As you get more experienced, your choking level rises." |
-Johnny Miller |
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The first part of the year is exciting for golfers who want to buy new equipment. Manufacturers flood the market with products and pump up the advertising volume. But the hype can be overwhelming, with dozens of manufacturers saying their latest club is the best ever. If you’re looking for a certain manufacturer’s web site, www.golflink.com is a good place to start. The site has links to more than 300 golf-related manufacturers, including every major, and most minor, clubmakers. If you’re unclear about certain clubs or technologies, www.golf.about.com is a good entry point. The site contains equipment-related information, including the latest news from manufacturers as well as reviews on clubs and articles that educate golfers on everything from what shaft flex means to comparing different types of putters. Another good site, www.theworldofgolf.com, is the on-line superstore of a New York City golf institution that could be the most visited golf retail location in the world. While the web site is all about selling clubs, it also contains a considerable amount of information on clubs. While web pages where consumers post reviews or opinions are becoming commonplace, www.Epinions.com is a site devoted to reviews on a host of products, from book and computer games to credit card companies and home appliances. Its golf section is quite extensive, with more than 3,000 reviews posted on clubs and a stunning 15,000 posted on courses. The reviews are often thoughtful and aren’t as technically overwhelming as the information listed on official web sites. — JOEL BEERS |
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